Stories by George Lakoff

George Lakoff is Distinguished Professor of Cognitive Science and Linguistics Emeritus at the University of California at Berkeley. His most recent book is The All New Don't Think of an Elephant! The third edition of Moral Politics will be published in September in time for the 2016 election. subscribe to George Lakoff's feed

Posted on: Jul 22, 2016, Source: AlterNet

To stand up to Trump, first we have to understand who he appeals to, and why.

Posted on: Jan 27, 2014, Source: AlterNet

Barack Obama has the unique ability to shape public discourse by simply discussing crucial ideas over and over.

Posted on: Nov 25, 2013, Source: AlterNet

A recent NYT piece shows the Republican "brain change mechanism" in full swing.

Posted on: Feb 26, 2013, Source: AlterNet

The far right sees maximal elimination of the public sphere as the right direction for America.

Posted on: Feb 15, 2013, Source: AlterNet

The president uses a moral framework to cut through partisan politics.

Posted on: Dec 17, 2012, Source: AlterNet

The president turned the beautiful faces of the 20 first-grade children murdered brutally by assault weapons into the moral measure of our nation.

Posted on: Dec 13, 2012, Source: AlterNet

The deeper truth about unions is that they don't just create and maintain rights for workers; they work for and create crucial rights in society as a whole. Unions created weekends, the eight-hour workday, and health benefits.

Posted on: Dec 3, 2012, Source: AlterNet

The “fiscal cliff” metaphor is misleading. Why is it sticking around?

Posted on: Oct 30, 2012, Source: AlterNet

Global warming is real, and it is here. It is causing -- yes, causing -- death, destruction, and vast economic loss.

Posted on: Oct 15, 2012, Source: AlterNet

Like it or not, debates are about performance, not wonky policy details.

Posted on: Oct 4, 2012, Source: AlterNet

Tips for round two.

Posted on: Oct 2, 2012, Source: AlterNet

Ways to look for what the candidates are really doing.

Posted on: Aug 22, 2012, Source: AlterNet

Budgets are moral documents. And a Devil's Budget, like Romney's and Ryan's, uses numbers for an evil purpose: to rob us of our basic everyday freedom.

Posted on: Aug 1, 2012, Source: AlterNet

We've got a stark choice: do we improve the systems that have made us rich and powerful in the past? Or do we tear them down in the name of "freedom," and hope for the best?

Posted on: Jul 8, 2012, Source: AlterNet

Immigration is an important issue for Obama, and it will be discussed throughout this election campaign. The question is how it will be discussed.

Posted on: Jun 18, 2012, Source: AlterNet

Framing is (or should be) about moral values, deep truths, and the policies that flow from them. Why are conservatives better at articulating these?

Posted on: Jun 14, 2012, Source: AlterNet

Conservatives and liberals have profoundly different moral views about what constitutes a just economy and society.

Posted on: Mar 12, 2012, Source: AlterNet

The Republican presidential campaign is not just about the presidential race. It is about using conservative language to strengthen conservative values in the brains of voters.

Posted on: Dec 6, 2011, Source: AlterNet

Progressives' basic morality needs to be talked about over and over again, in every corner of the country.

Posted on: Oct 20, 2011, Source: AlterNet

OWS has a progressive moral vision. They're protesting the disastrous effects that have come from operating with a conservative moral, economic, and political worldview.

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