Stories by George Lakoff

George Lakoff is Goldman Distinguished Professor of Cognitive Science and Linguistics at the University of California at Berkeley.  He is co-author, with Elisabeth Wehling, of The Little Blue Book. subscribe to George Lakoff's feed

Posted on: Jan 27, 2014, Source: AlterNet

Barack Obama has the unique ability to shape public discourse by simply discussing crucial ideas over and over.

Posted on: Nov 25, 2013, Source: AlterNet

A recent NYT piece shows the Republican "brain change mechanism" in full swing.

Posted on: Feb 26, 2013, Source: AlterNet

The far right sees maximal elimination of the public sphere as the right direction for America.

Posted on: Feb 15, 2013, Source: AlterNet

The president uses a moral framework to cut through partisan politics.

Posted on: Dec 17, 2012, Source: AlterNet

The president turned the beautiful faces of the 20 first-grade children murdered brutally by assault weapons into the moral measure of our nation.

Posted on: Dec 13, 2012, Source: AlterNet

The deeper truth about unions is that they don't just create and maintain rights for workers; they work for and create crucial rights in society as a whole. Unions created weekends, the eight-hour workday, and health benefits.

Posted on: Dec 3, 2012, Source: AlterNet

The “fiscal cliff” metaphor is misleading. Why is it sticking around?

Posted on: Oct 30, 2012, Source: AlterNet

Global warming is real, and it is here. It is causing -- yes, causing -- death, destruction, and vast economic loss.

Posted on: Oct 15, 2012, Source: AlterNet

Like it or not, debates are about performance, not wonky policy details.

Posted on: Oct 4, 2012, Source: AlterNet

Tips for round two.

Posted on: Oct 2, 2012, Source: AlterNet

Ways to look for what the candidates are really doing.

Posted on: Aug 22, 2012, Source: AlterNet

Budgets are moral documents. And a Devil's Budget, like Romney's and Ryan's, uses numbers for an evil purpose: to rob us of our basic everyday freedom.

Posted on: Aug 1, 2012, Source: AlterNet

We've got a stark choice: do we improve the systems that have made us rich and powerful in the past? Or do we tear them down in the name of "freedom," and hope for the best?

Posted on: Jul 8, 2012, Source: AlterNet

Immigration is an important issue for Obama, and it will be discussed throughout this election campaign. The question is how it will be discussed.

Posted on: Jun 18, 2012, Source: AlterNet

Framing is (or should be) about moral values, deep truths, and the policies that flow from them. Why are conservatives better at articulating these?

Posted on: Jun 14, 2012, Source: AlterNet

Conservatives and liberals have profoundly different moral views about what constitutes a just economy and society.

Posted on: Mar 12, 2012, Source: AlterNet

The Republican presidential campaign is not just about the presidential race. It is about using conservative language to strengthen conservative values in the brains of voters.

Posted on: Dec 6, 2011, Source: AlterNet

Progressives' basic morality needs to be talked about over and over again, in every corner of the country.

Posted on: Oct 20, 2011, Source: AlterNet

OWS has a progressive moral vision. They're protesting the disastrous effects that have come from operating with a conservative moral, economic, and political worldview.

Posted on: Oct 19, 2011, Source: AlterNet

Posted on: Jul 28, 2011, Source: AlterNet

The Republicans are redefining "democracy"--but it's time to remember what the real dream of democracy meant.

Posted on: Apr 18, 2011, Source: AlterNet

The President's budget speech presented a straightforward idea of right and wrong that he correctly attributes to the founding of the country.

Posted on: Feb 26, 2011, Source: AlterNet

The Wisconsin protests are about a lot more than budgets and unions -- and the Dems need to get out on front or reap the whirlwind.

Posted on: Feb 19, 2011, Source: AlterNet

Budget deficits are a ruse to conservatives. What they really want to do is change the basis of American life.

Posted on: Sep 2, 2010, Source: AlterNet

Only moral leadership backed by actions effective communication can excite the Obama base once more. Without it, the Democrats will lose big.

Posted on: Jul 8, 2010, Source: AlterNet

When Democrats use conservative language to promote their agenda, it ultimately creates more support for Republicans.

Posted on: May 21, 2010, Source: AlterNet

The Obama Administration's move to the right is about to give conservatives a victory they could not have anticipated, even under Bush: the privatization of public housing.

Posted on: Jan 25, 2010, Source: AlterNet

President Obama abandoned the movement that started under his campaign. Here is look at what is required, and how a version of it is forming in California.

Posted on: Nov 24, 2009, Source: AlterNet

Cost-benefit analysis can kill. Scaling back on mammograms, as a government task force suggested, could result in 47,000 unnecessary deaths.

Posted on: Aug 20, 2009, Source: AlterNet

Barack Obama ran the best-framed presidential campaign in history. How is it possible that he and his team are communicating so poorly on health care?

Posted on: May 31, 2009, Source: AlterNet

Conservatives are trying to redefine empathy as irrational personal feeling. In fact, empathy is the basis of our democracy and must be defended.

Posted on: May 19, 2009, Source: AlterNet

The American public's understanding of the environment is crucial -- the future of our earth and every living being depends on it.

Posted on: Feb 24, 2009, Source: AlterNet

The president is using his enormous skills as a communicator to express a moral framework.

Posted on: Oct 1, 2008, Source: AlterNet

Even with Palin's inexperience and ignorance of world events, she should not be underestimated. Here's how Biden can win.

Posted on: Sep 11, 2008, Source: AlterNet

Obama's task is to reveal McCain as an elite DC insider and to convince conservatives to believe in Obama's leadership abilities.

Posted on: Sep 8, 2008, Source: AlterNet

A simple redefinition of terms will destroy the Endangered Species Act in less than a week if we don't act now.

Posted on: Sep 1, 2008, Source: AlterNet

The initial Democratic response to Palin indicates that many Democrats have not learned the lessons of the Reagan and Bush years.

Posted on: Mar 25, 2008, Source: Open Left

The true power of the speech is that it does what it says. It not only talks about empathy, it creates it.

Posted on: Feb 27, 2008, Source: The Rockridge Institute

How politicians communicate has more influence than policy details. Why else would the public accept destructive practices like domestic spying?

Posted on: Sep 17, 2007, Source: AlterNet

The hubbub over MoveOn's "General Betray Us?" ad in the <i>New York Times</i> revealed that the Bush Administration and its active supporters have betrayed the trust of the troops and the American people.